It's all due to the change in MMOG dynamics, only a few short years ago the only choice was EQ (I don't count UO, as that wasn't 3d).
Sony could do what they liked, and people would like it or lump it, okay so some changes worked and some didn't, but it didn't matter because even if players didn't like it, they still carried on playing. It was in effect a monopoly.
Then, as other developers started creating alternatives things changed, now we had a choice, and granted to start with, the choice wasn't that good. (why oh why did I ever play SWG). You end up with the following dynamic:
"old" players of a game, those who have done everything and seen everything, (or most of it) will get bored, and look to a new game.
"new" players will want it easy, and havn't become as familiar with the game to understand it's quirks.
So now, your bottom $ = new players joining - old players leaving.
Two choices, try to retain old players, or get more new players joining to offset the old ones leaving.
It's a lot easyer tempting new players than it is making more detailed content that old ones will devour in a matter of days. It's been noticed, Kunark took months to be "consumed" but the latest expansions have been "beaten" in a lot shorter time.
The problem with this, is games will be developed with the inept player in mind, I really liked EQ1 for the challenge it gave you, deaths and corpse recovery made it a real ordeal, and you felt like you had really beaten the odds when a new boss was vanquished.
This I guess, is the next step, let the inept, and the weak willed buy what they can't "win". Those idiots might as well just play at online gambling sites.
Lets take an example, Joe Warrior joins EQ II on the new server, buys himself a set of uber armour and weapons for quite the tidy sum. But he's only happy for a few days, as he struts round in his pimp suit. No reason to adventure for gear, he already has better, no reason to do quests, because the rewards are rubbish compared to what he has. So all he has left is the grind. Assuming he can handle most fights, it's going to get terribly boring so he's going to leave.
So the "new" -> "old" is even faster, decending, spiral.
However, Sony are happy, they have his bundle.
I knew EQ1 was in decline, and the server mergers are a good sign that quite a few of us have stopped playing.
Doing this to EQ2 is just going to kill it off before it gets going.